Plenarno predavanje: The challenge of the community pharmacy

Drage koleginice i kolege,

Sa velikim zadovoljstvom najavljujemo prvo plenarno predavanje u okviru Naučnog programa 9. Kongresa farmaceuta Srbije sa međunarodnim učešćem.

Plenarno predavanje: HYBRID CARE READINESS: THE CHALLENGE OF THE COMMUNITY PHARMACY

Digitalizacija i veštačka inteligencija sve snažnije menjaju način na koji pacijenti doživljavaju zdravstvenu zaštitu, otvarajući nove mogućnosti za proširenje uloge farmaceuta izvan same apoteke, uključujući i pružanje zdravstvene zaštite u domu pacijenta. Tokom ovog predavanja, prof. Claudia Rijcken predstaviće savremene modele hibridne zdravstvene zaštite koji se već primenjuju širom Evrope. Sa fokusom na primenu podataka sa nosivih uređaja, veštačke inteligencije i modele refundacije, biće razmotreno šta je danas dostupno i kako bi apoteka u zajednici mogla da se transformiše u narednih 3 do 5 godina, uz poseban osvrt na etičke izazove koje ove promene donose.

Dear colleagues,

It is with great pleasure that we announce the first plenary lecture of the Scientific program of the 9th Serbian Congress of Pharmacy with International Participation.

Plenary lecture: HYBRID CARE READINESS: THE CHALLENGE OF THE COMMUNITY PHARMACY

Digitalisation and artificial intelligence are increasingly reshaping the patient experience, creating new opportunities to expand the role of pharmacists beyond the pharmacy, including the provision of care in patients’ homes. During this lecture, Prof. Claudia Rijcken will present contemporary hybrid care models already being implemented across Europe. With a focus on the use of wearable data, artificial intelligence, and reimbursement pathways, the session will explore what is available today and how community pharmacy may evolve over the next 3 to 5 years, while also addressing the ethical challenges emerging from these transformations.